What is Kapsel?

Kapsel is a poster shop opened in Tallinn in the summer of 2025, specializing in original prints, posters, and graphic works mainly from the twentieth century. Our mission is to offer customers high-quality and affordable prints that bring harmony between history and aesthetics into interior spaces — each print carries a unique story. Kapsel began from Aleksander’s personal interest in vintage posters. While studying in Gothenburg, Sweden, his dorm room felt rather bleak, with white walls and a linoleum floor. To bring more life into the room, he started searching for posters in various online stores, but browsing through them made him lose any clear vision or emotional connection to what he actually wanted to hang on the wall. Gradually, he began to feel that the paper on the wall should have had a function, a purpose, and a story. One thing led to another, and soon he owned so many posters that most of them no longer fit on the wall. Now, back in Tallinn, he felt a strong desire to share all these remarkable posters and prints with others.

Why original posters?

Old posters give the room a totally different feeling and vibe than new, mass-printed posters you see every day in Instagram ads or on every third friend’s wall. Since these posters were originally printed for specific purposes — exhibitions, films, concerts, or campaigns — they were never meant to flood the market. While more copies may have existed once, most have long disappeared. In my shop, I usually have only one of each design, which makes every piece truly unique. It’s highly unlikely you’ll come across the same poster anywhere else. Each one has survived time and circumstance — and now you get the chance to give it a new life.

Prints

At the moment, the prints in our collection can be viewed in our online store and on Instagram. Please note that what you see on Instagram and in the online shop represents only a part of all the available works, so feel free to get in touch if you are looking for something specific. Our current selection mainly consists of posters from the Estonian SSR period as well as Swedish posters from different eras. A significant portion also includes posters from countries around the world. The main poster categories are exhibition posters, movie posters, music posters, event posters, theatre posters, travel posters, photo posters, art posters / reproductions, automotive posters and sports posters.

Full service

We offer everything you need to get your print ready to hang on your wall. That means a wide selection of wall art, standard-size frames, and—if you wish—a framing service through one of our partners. We do our best to make sure your chosen piece doesn’t end up rolled up in a corner collecting dust, but instead finds its place on your wall for everyone to admire.

Prices

Our goal is to make original works accessible to as many people as possible. For that reason, most of our pieces are priced between 20–60 euros. You’ll also find rarer and more valuable posters and lithographs priced in the hundreds, so there’s something for every taste and budget. About 95% of the prints sold in Kapsel’s shop are original prints, meaning we don’t produce unnecessary new stuff. By choosing unique originals, you’re also helping the environment — it’s essentially a beautiful form of recycling.

How to buy?

Add the desired products to your cart and place your order. If you cannot find exactly the right poster in the online store, feel free to send us a message — we have plenty more posters in stock.

Shipping

Posters purchased from our online shop are shipped within Estonia via Omniva parcel machine. To Latvia and Lithuania, we send posters by courier. If you’d like your poster delivered to another country, please email us, and we’ll figure out the best solution together. All posters are carefully packed in sturdy cardboard poster tubes.